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El Toro Steakhouse Identity Design

Client: El Toro Steakhouse, multilocation restaurant

Assets: Logo, business cards and all the stationery items, store signs, aprons, website for desktop and mobile and the unique language of shapes and style

Welcome to the showcase of a new identity design project, "El Toro Steakhouse". It's not another steak restaurant on the street, it's a whole new story to tell. This is a place where everybody feels being a guest rather than a customer, and where all the guests have their best fine-dining experience ever.

 

Branding is a lot more than a pretty shaped logo, it's a whole system of perception and senses. Hence, I diligently design visual identities for the brands to create a feeling and consider an identity project completed when the brand has that unique "sense". In this case, I gave all my effort to make El Toro Steakhouse alive with the carefully designed assets including logo, business cards and all the stationery items, store signs, aprons, website for desktop and mobile and the unique language of shapes and style.

 

You can find the detailed story right on the images below.

Announcement visuals for El Toro Steakhouse project:

More of brand identity: